Oracle Database (commonly referred to as Oracle RDBMS or simply as Oracle) is a multi-model database management system produced and marketed by Oracle Corporation.
Increasingly companies are turning to their database investments to analyze complex business problems and inform strategic business decisions. Initiatives such as cloud delivery and big data are fueling efforts to consolidate and leverage existing database assets. Analytics are becoming progressively entwined with Oracle Database applications that require traditional transaction rocessing, blurring the lines between online transaction processing (OLTP) systems and data warehousing solutions.